Monday, December 28, 2009

Shelter & Beyond Exhibit

In 2004 with fellow Boston Architectural College alumni and students, effortlessdesign curated and installed an exhibit titled Shelter & Beyond: Innovating for Communities in Need. One year later we purchased the underutilized commercial building on Brock Avenue (see before photo) with the intention of rehabilitating the building and innovating for efficient and affordable housing. In New Bedford, building innovation combined with a range of pressing issues from sustaining a watershed to investing in local business and recognizing vibrant neighborhoods. Over the course of the past five years the  need - both for the economy and the ecology - to design for these conditions has become more apparent, and the project became expressed as econewbedford. A portion of the Shelter & Beyond exhibit is now hanging in the smallest commercial space at 468 Brock Avenue. The title board to the exhibit included a passage inspired by Buckminster Fuller that can be read at

Wednesday, December 16, 2009

'Tis the Season!

Due to the incoming storm, the Winter Solstice Brunch will be rescheduled to Sunday January 3, 2010 11am - 2pm

You are invited to tour the Energy Star Certified Townhouses in New Bedford’s South End.  Choose a date that works best for you to celebrate with effortlessdesign for getting the work done in 2009!

Winter Solstice Brunch

Sunday, December 20th 11am – 2pm

Lunch Hour Pizza Party

Tuesday, December 22nd 11:30am – 1:30pm

Smart Growth Mixed-Use Project

464-468 Brock Avenue

New Bedford, MA 02744

Saturday, December 12, 2009

Clear View

Leaves are mostly down. Photo taken on a recent super beautiful clear day. See before photo.

Heating System Turns On

This past week the heating and air conditioning system was turned on. From the neighborhood, very clued up, KD Heating and Air Conditioning brought the LG LMU185HV air to air heat pumps online. Ken DeMelo and Kris DeMelo are participating contractors in the CoolSmart program and are very in-tune to efficient hvac systems. This install is now being monitored for performance in the townhouses which are essentially a completely sealed foam box (integrated to a rigid frame of course).
The primary observation is that a room temperature in the low sixties feels completely and satisfyingly warm because there are zero drafts. 

Outdoor Condensor Units (one per townhouse)

Concealed Ducted Units for three bedroom spaces (same both units)

Wall Mounted Unit for central living area (same both units)